![]() In addition, we also implemented an option to remove spaces and swap them with a dash. You can use our tool to switch between lowercase and uppercase on the fly. Yes, they are case sensitive - best practice is to use small case and be consistent with your naming scheme. ![]() It is easier, more convenient and accurate than using UTM for Google Ads tracking. This will allow you to make an internal link between click and session automatically and import everything both ways without any additional setup. You can link both accounts to send data with a gclid parameter of the ad. You can, but you don’t have to use UTMs to see Google Ads performance in your Google Analytics tracking property. The best option is to generate two links with different utm_content for each ad in the same ad group or campaign. If you are running a/b tests with your ads, you might want to see which version performed better. For utm_term we recommend describing the name of an Adgroup targeting with a few descriptive words, e.g. If you are running paid ad campaigns, the best practice is to use utm_source as facebook, utm_medium as CPC. &utm_medium=cpc &utm_campaign=01-july-campaign &utm_term=page-visitors-targeting &utm_content=variant-a-yellow-ad How can I use UTM to track Facebook Ads campaigns? The second way is to create the tracking URL manually, by adding each UTM parameter at the end of your link, attached with “?” symbol after the main part of your URL, followed by “&” symbol between all parameters.Ī properly tagged URL would then look like this: The easier one is to use our UTM builder, which will generate a ready-to-use URL based on your preferences. Best practice: utm_source, utm_medium, utm_campaign. utm_term - best practice is to use keywords, if necessary.Some examples: “spring-clothes-2018-variant-a” and “spring-clothes-2018-variant-b”. Utm_content identifies which type has been served to the user, so you can analyze its performance later on. For a given campaign, you may want to serve different types of content. utm_content - content variant you are showing with your link.50percentoff, 01-facebook-ads-usa,monthly-newsletter-2019-05, you-decide-campaign-name ![]()
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